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商品編號： 87312 出版日期： 1987/05/01 作者姓名： Salmon, Walter J.;Cmar, Karen A. 商品類別： Marketing 商品規格： 7p 再版日期： 地域： 產業： Apparel industry;Retail industry 個案年度： -
商品敘述：
Battles between national brands and private labels continue unabated on retailers' shelves and racks. The conflict is particularly sharp in the fashion industry, where famous names are now not only brands but also private labels. Private labels have made inroads into the fashion business because consumer tastes are changing, management information systems have become sophisticated, and certain manufacturers have developed reputations among the style conscious. Even so, some of America's most powerful chains continue to stress national brands instead of their own brands.
涵蓋領域：
Apparel;Brands;Consumer behavior;Consumer marketing;Marketing management;Product management
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